Description

For marketing to reach its top height, you need to calculate and work according to the data. In simple terms, apply marketing strategies according to the metrics that determine the efficacy of your marketing campaign, bulk SMS campaign, in particular. This becomes crucial in order to know whether your resources are being implemented efficiently or not. Here in this blog, we have discussed 5 key metrics to measure the success of your economical bulk SMS campaign.
 

Let's first understand how metrics help? 

Metrics are quantitative units that help you compare distinctive business operations. They help you recognise how well your campaign is going and what are the areas for improvement so that you can work upon them.
 

Five Key Metrics

• Delivery Rate: This metric tracks the percentage of messages successfully delivered to your intended recipients' phones. A high delivery rate indicates that the campaign is reaching its intended audience without technical issues. When a subscriber blocks your message or you send a message to an invalid number, it results in a poor delivery rate, that is, your messages won't reach the destined location.

• Open Rate: SMS messages are often opened within minutes of being received. Hence, it is widely used by businesses. Open rate is the percentage of messages opened by the recipients. Monitoring the open rate helps you assess whether your message is catching the recipient's attention. 

• Click-Through Rate (CTR): This metric helps you determine the proficiency of your SMS via links generated by you. If your bulk SMS contains a link, the CTR measures how many recipients clicked on your link. This helps ascertain the efficacy of your call-to-action (CTA) and whether the recipients are engaged enough or not. CTR is calculated by taking the ratio of links opened and total messages sent and then converting it into percentage.

• Conversion Rate: This super metric allows you to understand your campaign perfectly as it specifies the count of desired actions taken by the recipients. It tracks the number of recipients who accomplished a desired action (e.g., making a purchase, signing up, booking a demo, etc.) after receiving the SMS. You can get to know about the ROI (Return on Investment) of your campaign as conversion rate directly indicates it. 

• Opt-out Rate: An opt-out rate is the percentage of recipients who unsubscribe from receiving further SMS messages after receiving your SMS once. A high opt-out rate may specify that your messages are not relevant or they are being sent too frequently, are not of any use to the consumer, or they are not sent timely, you got late (user might have chosen some other service provider). This all helps you to adjust your strategy for better results. 
 

Conclusion

All leading marketers use metrics to measure their performance. In order to lead, you need to focus on them as well. By focussing on these key metrics, you can refine future bulk SMS campaigns and improve overall conduct.

At Netsquad System, we provide you with the best and the most economical bulk SMS services and also help you determine metrics that you might necessarily need to know. You can always reach out to us via mail at [email protected] or visit our website: https://netsquad.in/contact-us